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Top INFINITI Moments of 2022

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From International Women's Day, to the QX60 JD Power APEAL award, and the recent 'INFINITELY You' campaign, INFINITI made headlines that boasted high performance, vehicles with bold style, and out-of-the-box marketing campaigns in 2022. This month, we'd like to take a look at some of those moments, as a reflection of where INFINITI will go in 2023.

February 2022

Last February, INFINITI invested $500 million into its assembly plant in Canton, Mississippi in order to bring the plant up to date with the latest in electric vehicle technology. The EV market is climbing at a rapid rate, and INFINITI plans to keep up. In 2025, the plant will produce two all-electric vehicles to add to the INFINITI lineup, with a new set goal of having more than half the global sales electrified by 2030.

March 2022

March saw INFINITI teaming up with Waze to launch the new "Pave it Forward” initiative. Within the Waze app, users found pins of historical sites that were made historical by female change-makers. Users also had the opportunity to visit women-owned businesses in 14 cities, from Los Angeles to New York, through spotlighted landmarks across the country. You were also able to change your car icon to the QX60, a fun feature that not only brought awareness to the brand, but encouraged people to visit and contribute to the local community.

June 2022

Last summer introduced the INFINITI Premium Care Package, which provides three years of scheduled maintenance for all 2023 vehicles. Some participating dealerships, including us here at INFINITI of South Atlanta, offer an INFINITI Valet with the service, allowing you to have your vehicle serviced anywhere, anytime. INFINITI Premium Care provides a suite of benefits including inspections, oil changes and tire rotations, expanding on the luxury automaker's tradition of providing top-rated customer satisfaction.

July 2022

JD Power released their Automotive Performance, Execution and Layout (APEAL) Study, and in it, the INFINITI QX60 topped the midsize premium SUV segment. With its recent redesign, the QX60 has been nothing short of a show-stopper when it comes to the luxury SUV market. Additionally, INFINITI was listed as the premium brand that gained the biggest increase in points in the U.S. for 2022, having improved 24 points from a year ago, moving up three places year over year.

July also saw the redesign of the car emoji in honor of World Emoji Day on July 17th. Led by INFINITI Senior Vice President of Global Design Alfonso Albaisa, the team decided to take on the challenge to better capture the spirit of today's thoughtfully designed car in a miniature, smartphone compatible pixel form.

September 2022

With new technology and advancements, INFINITI felt it was time to upgrade all aspects – including the MyINFINITI app.The all-new MyINFINITI App, represents a leap forward in its ability to consolidate all parts of the INFINITI owner experience, in and out of the vehicle, in one place. Through remote vehicle access, personalization, maintenance, convenience features, and links to financial services account management, all INFINITI owners now have access to one app that unlocks their entire ownership experience.

October 2022

INFINITI launched a new campaign designed to bring personal moments to the forefront of their marketing. The 'Infinitely You' campaign celebrates life's magical moments that often happen inside your vehicle by highlighting the space consumers need to relish in a moment of pride, have a conversation they've been meaning to have or just disconnect from it all and take a deep breath. INFINITI set a new path forward to provide you with a comfortable place to exist, both physically and emotionally.

December 2022

To end the year on a high note, INFINITI was named the winner of a Ragan's PR Daily Media Relations Award in the Use of a Celebrity or Personality Category for the 2022 INFINITI QX60 Launch. A notable award in the industry, the prize celebrates the best of PR, communications, and marketing to drive brand building. INFINITI Communications branded the short film, "INFINITI Presents: Conquer Life in Style with the All-New QX-60" directed by Zack Snyder and featuring Globe-winning, Academy Award-nominated actress, Kate Hudson.

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We believe that keeping your INFINITI in peak condition should never feel like a financial burden. That is why INFINITI of South Atlanta is proud to offer Service Financing through Sunbit, giving you a simple, stress-free way to take care of your vehicle today while spreading the cost out over time. Apply in Seconds, Get Back on the Road The Sunbit application process could not be easier. A 30-second paperless application with no hard credit check means you can get a decision fast, with same-day approval and no hoops to jump through. With a 90% approval rate, most customers qualify, and there are no origination fees or late penalties to worry about, just simple, predictable monthly payments that fit your budget. Whether you are due for routine maintenance, need a repair, or are looking to invest in genuine INFINITI parts, Service Financing through Sunbit has you covered. Special financing and promotional offers are available to help make your service and parts purchases as manageable as possible, so you never have to put off the care your vehicle needs. We have always believed in finding ways to say yes to our customers, and Service Financing is one more way we do exactly that. Your INFINITI was built to perform at the highest level, and we are here to make sure it stays that way, on your schedule and on your terms. Click here to learn about Service Financing through Sunbit for your next visit to INFINITI of South Atlanta, or give us a call. We are here to make every aspect of your ownership experience as easy and enjoyable as possible.

INFINITI Earns Recognition for Exceptional Ownership Experience

INFINITI Earns Recognition for Exceptional Ownership Experience

Luxury is about more than the vehicle you drive—it's about the experience that comes with it. INFINITI has once again demonstrated its commitment to outstanding customer care by earning the No. 2 spot in the Best Brand Dealership Experience category in the 2026 Newsweek Readers' Choice™ Awards. The recognition highlights INFINITI's dedication to delivering a premium ownership journey through its Total Ownership Experience, a collection of services designed to make every step of ownership convenient, personalized, and worry-free. From personalized vehicle introductions with MyINFINITI Expert to INFINITI Premium Care, complimentary maintenance, INFINITI Valet service, the MyINFINITI App, and 24/7 Roadside Assistance, every detail is designed with customer satisfaction in mind. INFINITI's customer-first approach has also earned praise from J.D. Power for both Sales Satisfaction and Customer Satisfaction, reinforcing the brand's reputation for exceptional service long after customers drive off the lot. The award comes during an exciting time for the brand as the all-new 2027 INFINITI QX65 prepares to join the lineup. Recently recognized as one of Newsweek's Most Anticipated New Vehicles of 2026, the stylish new luxury SUV continues INFINITI's product renaissance with premium design, advanced technology, and refined performance. Built in Tennessee alongside the popular QX60, the QX65 further strengthens INFINITI's growing U.S. manufacturing presence. The award-winning ownership experience also extends across the entire lineup, including the flagship 2027 QX80, which offers first-class comfort, cutting-edge technology, and premium craftsmanship for every journey. At INFINITI of South Atlanta, we're proud to represent a brand that's recognized not only for building exceptional luxury vehicles, but also for delivering an ownership experience that puts customers first from day one. Visit us today to discover the difference for yourself.

INFINITI QX60 Recognized on the 2026 Cars.com American-Made Index

INFINITI QX60 Recognized on the 2026 Cars.com American-Made Index

INFINITI continues to demonstrate its commitment to American craftsmanship and manufacturing excellence, with the 2026 INFINITI QX60 once again earning a place on the Cars.com American-Made Index. The QX60 joins five Nissan models on this year's prestigious list, marking the second consecutive year that six Nissan and INFINITI vehicles have been recognized for their contribution to U.S. manufacturing. The annual Cars.com American-Made Index evaluates vehicles based on factors including final assembly location, U.S. and Canadian parts content, and the number of American manufacturing jobs supported. Out of more than 400 model-year 2026 vehicles evaluated, only 86 earned a spot on the list—making the QX60's recognition a significant achievement. Built at Nissan's Smyrna Vehicle Assembly Plant in Tennessee, the QX60 reflects decades of manufacturing expertise and a continued investment in American production. The Smyrna facility has been assembling INFINITI vehicles since 1989 and recently expanded production to include the all-new 2027 INFINITI QX65, further strengthening the brand's U.S. manufacturing presence. The recognition also highlights Nissan and INFINITI's broader commitment to building vehicles where they're sold. Today, the company's manufacturing operations in Tennessee and Mississippi employ more than 11,000 skilled workers and represent nearly $15 billion in U.S. investment, supporting local communities while delivering exceptional quality to customers. With its refined luxury, advanced technology, spacious three-row interior, and award-winning craftsmanship, the INFINITI QX60 continues to stand out as a premium SUV that's proudly built in America. Visit INFINITI of South Atlanta to experience the award-winning QX60 and discover the luxury, innovation, and quality that continue to earn recognition both on the road and here at home.